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FOOD TRUCK MARKETING : ON THE HOOK WITH BUMBLE

Bumble's Marketing Food Truck

Nobody likes a catfish – unless it’s deep-fried or Deleesa from the Circle. In 2017, dating app Bumble launched its photo verification feature to deter catfishing. To promote the new feature, Bumble took to the streets with a bright yellow food truck serving catfish themed dishes. 

Bumble Great Catch 3

Experiential marketing techniques are becoming increasingly popular as companies look for new, memorable ways to engage with their audience. And if it involves delicious food from a food truck, then definitely count us in!

Bumble (1)

 

Food Truck Wedding : How Much Does It Cost?

Wedding party eating pizza and having fun
Wyn Wiley Photography

You’re getting married, yay! You’ve started planning your big day and are already overwhelmed with the costs adding up. The biggest wedding day costs are the venue, the attire, the photographer, the decor, and ……the catering

Challenges Continue in 2021 for the Food Truck Industry

Help Wanted Photo

Supply chain issues and hiring challenges are hot topics right now, but do you know how they affect food trucks? Food truck owners hoped for an easier year after 2020’s pandemic, but supply issues, food shortages, unpredictable gas availability and pricing, and hiring complications have led to a whole new set of challenges

A Note from Truckster Co-Founders: 2021 Summer Scavenger Hunt

Hello from the Truckster World Headquarters (aka our home office covered in paperwork, coffee mugs, and whiteboards with illegible scribbles)!

We are thrilled to announce our First Annual Summer Scavenger Hunt! Time to get out your treasure maps (ahem, Truckster apps) and channel your inner-Nicolas Cage

Our Favorite Things to Do in Portland, Maine

Things to Do in Portland, Maine

Whether you are going on vacation or looking to move, Portland, Maine, is a superb option. There are many fun, informational things to do in this historic town

Our Favorite Vegan Restaurants in Boise, ID

Vegan Restaurants in Boise, ID

In light of the fact that Idaho boasts close to 25,000 farms and ranches, it’s no surprise that its capital city of Boise should have a thriving vegan food scene. Thanks to their commitment to supporting the state’s agricultural reputation by sourcing sustainable, local produce, Treasure Valley restaurants offer an abundance of vegan and plant-based options for foodies in Boise

Top 5 Boise Wedding Venues

best Boise Wedding Venues

If you’re looking for a place to say “I do” in Boise, Idaho’s capital city has several standout locations offering panoramic views where you can share your special day with family and friends. If you and your sweetheart love the city’s food scene, why not invite one of the many local food trucks in Boise that offer catering to bring their dishes your way? Here are a few Boise wedding venues where we at Truckster can imagine a food truck or two rallying to celebrate a happy couple

Meet Brittny Lowrey of The Happy Grilled Cheese ATX

Happy Grilled Cheese ATX

An interview with Brittny Lowrey, one of the owners of the Happy Grilled Cheese ATX

Location: Austin, TX

The name “The Happy Grilled Cheese ATX” tells you all you need to know, I mean who can be sad while eating a grilled cheese sandwich? Those with dietary restrictions excluded, of course. But this truck is much more than its name.

Brittny Lowrey, one of the owners of the truck, has been cooking all her life. Her passion manifested itself into mouth watering masterpieces like their Daddy of the Mac sandwich (BBQ Pulled Pork, Mac and Cheese, and Grilled Onions- holy yum). The concept originally started as a truck in Jacksonville, FL, and now they have restaurant locations and their food truck in Austin. Read the origin story of her cooking journey below:

What’s your favorite food memory?

All of the Thanksgiving meals I’ve cooked with my sisters. We each excel at different things in the kitchen. Together, we can create one incredible meal

Grilled Cheese: A Fan Favorite and a Winning Food Truck Concept

Grilled Cheese

The simple combination of grilled bread and cheese has been sustaining us for centuries. Grilled cheese and all of its delicious variations are enjoyed by cultures around the world, from the Croque monsieur (grilled ham and cheese) served in cafés and bars in France to the $1 sandwiches sold in the parking lots of every Phish show

Top 10 Tourist Attractions in Boise, ID

Tourist Attractions in Boise ID

Established during the 1800s, Boise is Idaho’s capital and most populous city, full of outdoor and cultural attractions that are no small potatoes (pardon the pun). Here are the top ten tourist attractions in Boise, ID, that make locals proud

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